ESS Marketing Advisory
From Prospect to Proposal

Attract more clients.

Enhance your web and social media presence, ensuring that your messaging is consistent throughout your content.

Craft a proposal that engages clients and addresses their needs, while showcasing your capabilities as a provider or vendor.

RFP Guidance

Content

optimization

Run a content audit in order to reorganize content, and eliminate irrelevant and outdated content that does not serve the needs of clients and prospects, providing a more tailored experience
Determine distribution channels for content including direct mail, email, social media, web, and mobile app in order to retain clients and drive engagement of prospects
Execute content planning including content ecosystem and customer journeys inclusive of print, web, email, and social to increase exposure, connect and build stronger relationships with clients and prospects across a range of channels
Establish metrics, analyze data, monitor performance, and prepare KPI reports of all delivery channels to determine which content resonates well with clients and prospects
Perform competitive analysis looking at competitors’ websites, mobile apps, social media, emails, and overall communication in order to determine and remedy content gaps

Analyze wins and losses over previous year to gain understanding of where your strengths and weaknesses lie
Work with client relationship lead to understand client's needs and RFP requests in order to craft a compelling, client-centric, and winning proposal
Develop strategic messaging and lead conceptualization of all proposal collateral including proposal and pre-/post- proposal documents
Review each proposal to ensure it is tailored to the client, is not reliant on boilerplate responses, and has a client-first focus